Post by sara on Dec 5, 2006 17:50:16 GMT -5
Recruiting - What to do?
Are you ready to start recruiting? If you think you are, you need to realize that you will have to help train any new recruits you get. Your upline isn't responsible for that, although I'm certain he or she will be willing to help. To be a sponsor or recruiter is an honor and should be treated as such. This is not the time to see the possible dollar signs from commissions. It's the time to use and improve YOUR leadership skills.
It's your responsibility to take time out to HELP train your recruits and do so effectively. ALL of this takes TIME & Patience, if you are NOT going to be dedicated with your time, you should not recruit!
Now you're ready to recruit, how do you write an effective ad? Where do you put it?
State the company name and web link in the ad more than once. State it at the beginning, in the middle and at the end. You want the prospective recruit to know what company they will possibly represent.
State the link (whether it's your personal web page or your affiliate link) at least twice in the ad. Place the link everywhere you have the company name, and everywhere you state "click here" or "contact me."
LIST ALL start up costs involved! Don't let this be a surprise to your prospect. Costs are seldom a fun surprise to have. If it costs $100 to enroll in your company, that might be a deterrent to those with fewer investment funds. On the other hand, if your cost is $20 or less that might be the incentive your prospect needs to hear in order to seriously consider your ad.
Quotas and minimums. Don't surprise your recruit with minimum requirements after they recruit. Be sure you let him or her know ahead of time if there is a required purchase from the independent representative, or if the purchase can be made by a customer through the independent representative's site. Again, money is only a fun surprise if one is receiving it.
Use everyday English. Don't over use your company's abbreviations or slang. Don't use slang at all if you don't have to. Make certain you use words that a 20 year old can understand AND that a 70 year old can understand. Don't assume!!!
Never, ever make unfounded claims about your opportunity. Maybe your recruit CAN make a million dollars a month, but how realistic is that? If they DON'T make that, YOU will be to blame! Only state the base commissions your recruit will earn.
Are there hidden costs? Does their affiliate website cost $10 a month or a year? Your potential recruit needs to know that. Are there any other "dues" required? Don't let it be a surprise!!!
Make certain your ad says what it needs to --
Know your opportunity frontward and backward! Can you answer the questions your prospect may ask? Do you know the commission? Do you know purchase requirements? Do you know what products your company sells? Don¡¦t try to bluff your way in this, if you don't know -- ask your recruiter or your company owner. NEVER give an answer that you are making a guess on you could be wrong! Always give a definitive answer. This makes you look good and makes the recruit think you know your business.
One graphic (a logo or button or banner) is plenty to put in your ad. Remember dial-up? Many people still have it and it takes a long time to load thereby losing your possible recruit. Overkill with graphics is a major turn off.
If you follow these rules, your ad will contain all the necessary information in it, yet will not tell the whole story. Your ad won't be three lines long, nor will it be three pages long!!! Too little information does not draw the attention of a prospect; too much information scares a prospect. Find that happy medium.
PROOFREAD YOUR AD or have someone else do it! Typographical errors & mistakes LOOK unprofessional! Check the dictionary, thesaurus, etc. Don't short change yourself. This can be a growing experience for you too!
If you're new at writing ads, send it to a friend or another company representative for review. That second set of eyes may find an error you didn't catch, or might have a suggestion to make the ad more appealing.
Where do you place your ad that you just wrote? Place your ad anywhere that allows free ads. Work at home forums are great for this. Please, please make certain that you are complying with any of that forum's rules for placing ads, otherwise you could be deleted or banned!!
There are lots of places on the web for that, or ...
I have a large list of wah-type sites that I can e-mail to you upon request.
Good luck!!!
Are you ready to start recruiting? If you think you are, you need to realize that you will have to help train any new recruits you get. Your upline isn't responsible for that, although I'm certain he or she will be willing to help. To be a sponsor or recruiter is an honor and should be treated as such. This is not the time to see the possible dollar signs from commissions. It's the time to use and improve YOUR leadership skills.
It's your responsibility to take time out to HELP train your recruits and do so effectively. ALL of this takes TIME & Patience, if you are NOT going to be dedicated with your time, you should not recruit!
Now you're ready to recruit, how do you write an effective ad? Where do you put it?
State the company name and web link in the ad more than once. State it at the beginning, in the middle and at the end. You want the prospective recruit to know what company they will possibly represent.
State the link (whether it's your personal web page or your affiliate link) at least twice in the ad. Place the link everywhere you have the company name, and everywhere you state "click here" or "contact me."
LIST ALL start up costs involved! Don't let this be a surprise to your prospect. Costs are seldom a fun surprise to have. If it costs $100 to enroll in your company, that might be a deterrent to those with fewer investment funds. On the other hand, if your cost is $20 or less that might be the incentive your prospect needs to hear in order to seriously consider your ad.
Quotas and minimums. Don't surprise your recruit with minimum requirements after they recruit. Be sure you let him or her know ahead of time if there is a required purchase from the independent representative, or if the purchase can be made by a customer through the independent representative's site. Again, money is only a fun surprise if one is receiving it.
Use everyday English. Don't over use your company's abbreviations or slang. Don't use slang at all if you don't have to. Make certain you use words that a 20 year old can understand AND that a 70 year old can understand. Don't assume!!!
Never, ever make unfounded claims about your opportunity. Maybe your recruit CAN make a million dollars a month, but how realistic is that? If they DON'T make that, YOU will be to blame! Only state the base commissions your recruit will earn.
Are there hidden costs? Does their affiliate website cost $10 a month or a year? Your potential recruit needs to know that. Are there any other "dues" required? Don't let it be a surprise!!!
Make certain your ad says what it needs to --
- Company name -- who will your prospect represent?
- Your name -- many prospects have NO idea who they signed up under. If your name is in the ad more than once, the prospect is more likely to read it and retain it.
- Contact information - how will your recruit contact you if he or she has questions prior to enrolling, after enrolling?
- Product content -- what is your potential recruit going to be representing. It is aggravating when I see an ad that says the name of the company and how to sign up, but doesn't tell me what type product is being represented.
Know your opportunity frontward and backward! Can you answer the questions your prospect may ask? Do you know the commission? Do you know purchase requirements? Do you know what products your company sells? Don¡¦t try to bluff your way in this, if you don't know -- ask your recruiter or your company owner. NEVER give an answer that you are making a guess on you could be wrong! Always give a definitive answer. This makes you look good and makes the recruit think you know your business.
One graphic (a logo or button or banner) is plenty to put in your ad. Remember dial-up? Many people still have it and it takes a long time to load thereby losing your possible recruit. Overkill with graphics is a major turn off.
If you follow these rules, your ad will contain all the necessary information in it, yet will not tell the whole story. Your ad won't be three lines long, nor will it be three pages long!!! Too little information does not draw the attention of a prospect; too much information scares a prospect. Find that happy medium.
PROOFREAD YOUR AD or have someone else do it! Typographical errors & mistakes LOOK unprofessional! Check the dictionary, thesaurus, etc. Don't short change yourself. This can be a growing experience for you too!
If you're new at writing ads, send it to a friend or another company representative for review. That second set of eyes may find an error you didn't catch, or might have a suggestion to make the ad more appealing.
Where do you place your ad that you just wrote? Place your ad anywhere that allows free ads. Work at home forums are great for this. Please, please make certain that you are complying with any of that forum's rules for placing ads, otherwise you could be deleted or banned!!
There are lots of places on the web for that, or ...
I have a large list of wah-type sites that I can e-mail to you upon request.
Good luck!!!